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| Demographics Since we offer a mall setting, there are many different demographics that view and use the MALL BOARDS. Over 8 million people per year visit The Greece Ridge Center and Eastview Malls combined, and most are in "spend" mode. Distribution The MALL BOARDS are a premier distribution center for free publications. Every month we distribute thousands of books into the hands of consumers. For a complete list of publications distributed from the MALL BOARDS, please click here. (Note: MALL BOARD distribution is for free publications or periodicals ONLY; no flyers or brochures.) |
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| Trends Most billboard-style advertising is seen for only a few seconds at a time. The MALL BOARDS, however, work two different ways. Similar to billboard advertising, as people walk past the kiosk the full color ads are in their line-of-site giving great exposure to everyone who passes the Board. |
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With the real estate featured on the kiosk, mall patrons stop and read the ads on the Board for an extended period of time. The Mall Directories displayed prominently on the Boards are also a tremendous draw. Obviously, the Holiday season is a great time for MALL BOARD advertising, but off-season is just as powerful. Studies have shown that people average 2.8 visits to malls per month, and for some people that number is greater. By looking at distribution during the off-season, we know the MALL BOARDS are consistently being used all year long. |
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| Penetration Advertising is more effective when deployed using multiple messaging outlets. It's getting easier for consumers to ignore traditional advertising (skipping commercials with digital television devices, national do-not-call registries). The Boards allow advertisers to get their message out in one more way, increasing the chances of turning prospects into customers. |
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| Applications The optimum use for the MALL BOARDS is image advertising, name recognition or product branding. By working with a publication distributed from the Boards, advertisers maximize their impact by referring to their ad in that publication. This gives their customers a hard copy of their MALL BOARD ad to take home from the Mall. Point of purchase advertising also works well from the MALL BOARDS. For example: a specific product being sold in a mall store can be promoted outside that store in another part of the mall. Affordability MALL BOARDS are more affordable than most advertising mediums; the CPM (Cost Per Thousand) is lower than radio, television, newspaper and magazine advertising. |
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Greece Ridge Center Mall - Greece, NY
(Serving Western and Metro Rochester) |
Eastview Mall - Victor, NY
(Serving Eastern Rochester) |
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HOME.. | ..LOCATIONS.. | ..MALL STORES.. | ..MEDIA KIT.. | ..HISTORY.. | ..DISPLAYS.. | ..PUBLICATIONS.. | ..PRINTING.. | ..FTP.. | ..CONTACT
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©
QuestCom, Inc.
and its licensors. All Rights Reserved.
MALL BOARD advertising is a service of QuestCom, Inc., Rochester, New York. 585.458.0011 |
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